description : exhibition design
client : Pomandère
year : 2018
location : Milan
pics by : Jessica Soffiati

Placed inside a fascinating courtyard in Milan, the Pomandère showroom changes look twice a year to host the presentation of the new seasonal collection. Pomandère is a young fashion brand, with strong and simple principles, a calm and unhurried approach and a great attention to materials and details.

The fall-winter collection and the design of the showroom set-up have been inspired by the Mongolian temporary architectures with a large use of natural fabrics, linen curtains, berbere carpets and hemp ropes. Inside a luminous space, warm colours recall the earth tones and a wooden structure, similar to a Mongolian tent, welcomes the customers in a place where guests feel at home and – at the same time – faraway.